40 free ASO prompts
for indie game developers

I make a [genre] mobile game. List 20 high-intent App Store keywords players would search when looking for a game like mine. Rank by specificity — avoid generic terms like "game" or "fun".

Here are my current keyword rankings: [paste data]. Which keywords am I closest to breaking into the top 10 for? What would it take to get there?

Analyze these competitor titles and subtitles: [paste]. What keywords are they clearly optimising for? Which ones appear in 3 or more competitors?

I want to rank for "[keyword]". What related long-tail variants have lower competition but similar search intent on the App Store?

My game is a [genre]. What seasonal or trending keywords should I consider adding around [month/event]?

Compare these two keyword strategies for my subtitle: [option A] vs [option B]. Which captures more search volume based on what you know about iOS search behaviour?

Write 10 subtitle options for my [genre] game "[name]". Max 30 characters. Front-load the primary keyword. No filler words.

My current subtitle is "[current]". Rewrite it to include "[keyword1]" and "[keyword2]" while keeping it readable to a human.

Here are the subtitles of my top 5 competitors: [paste]. Write a subtitle for my game that targets the same keywords but differentiates on positioning.

My game title is "[name]". Should I add a keyword suffix like "— Card Roguelike" or keep the title clean? Argue both sides, then give me a recommendation.

Write 3 subtitle variants for A/B testing. Each should target a different keyword cluster. Label which cluster each targets and why.

Write an App Store description for my [genre] game. Lead with the core mechanic loop in sentence 1. Include "[keyword]" naturally in the first paragraph. Max 170 words for the above-the-fold section.

My current description: [paste]. Rewrite the first 3 sentences to front-load genre keywords without sounding like a keyword dump.

Analyze these top-ranked [genre] game descriptions: [paste]. What structural patterns do they share? Apply those patterns to my description draft.

Write a Google Play description for my game. Include a keyword-rich first paragraph (170 chars), a feature list, and a closing CTA. Total under 4000 characters.

My game appeals to both [audience A] and [audience B]. Write two description variants — one targeting each audience — then recommend which to ship and why.

Here are the metadata changes my competitor made this month: [paste before/after]. What ASO hypothesis were they testing? Did it likely work?

Competitor "[name]" jumped from #15 to #4 for "[keyword]" this week. What are the 3 most likely reasons? What should I check first?

Analyze the top 5 games in the "[genre]" category. What keywords appear in 3 or more of their titles and subtitles? Which ones am I not targeting?

My competitor has 4.8 stars with 2,000 reviews. I have 4.6 with 300. How much does this rating gap likely affect my rankings? What's the fastest way to close it?

List the ASO weaknesses in this competitor's listing: [paste title, subtitle, description, rating]. Where are they leaving keyword opportunities on the table?

A new competitor is entering my keyword space. Here's their listing: [paste]. How aggressive is their ASO strategy? What should I do preemptively?

Here are 20 recent 1-star reviews of my game: [paste]. Summarise the top 3 recurring complaints. What product or store listing change would address each one?

Write a response to this 1-star review that is empathetic, non-defensive, and ends with a specific action the player can take: [paste review].

My reviews mention "[recurring phrase]" repeatedly. Is this a product problem, an expectations problem caused by my store listing, or both? How do I tell the difference?

Write 3 in-app prompts to request a review — one for casual players, one for power users, one triggered after a win. Keep each under 2 sentences.

My review sentiment dropped after my last update. Here are reviews from before and after: [paste]. What specifically changed in player perception?

Describe the first screenshot for a [genre] game that would stop a player mid-scroll. What should the hero image show? What text overlay? What emotion should it trigger?

My competitor's screenshots: [describe]. Mine: [describe]. Where are they winning on visual ASO? What should I change first?

Write 5 caption options for my first App Store screenshot. Each should communicate the core mechanic in under 5 words.

I'm updating my screenshots for [season/event]. How should I adapt my current creative strategy without losing keyword-relevant messaging?

My game ranks well in English markets. Which non-English markets are most likely to have low competition for "[genre]" games? Where should I localise first?

Translate and localise this iOS subtitle for the German market: "[subtitle]". Prioritise searchable German terms over literal translation.

What are the top search terms for "[genre]" games on the Japanese App Store? How do they differ from English search behaviour?

I'm localising for [market]. What cultural adjustments should I make to my screenshots and description beyond translation?

My game has no Japanese metadata but I'm seeing organic downloads from Japan. How do I estimate the keyword opportunity I'm leaving on the table?

I'm launching my game in 2 weeks. Give me a day-by-day ASO launch checklist from D-14 to launch day.

I'm releasing a major update with [new feature]. How should I update my store listing to capture players searching for this feature type?

Write a "What's New" section for my update that includes keywords naturally while actually communicating what changed. Update notes: [paste].

My game has been live for 6 months and rankings have plateaued. Give me a 5-point ASO audit I can run this week to find what's stale.